Privacy Policy
Introduction
Our Privacy Policy is laid out below to enable you to understand how Aimer Tout will collect and use your personal information. It clarifies our:
A. Privacy Policy
B. Cookies & Pixels Policy
C. 'Share' tools
1. Purpose Of This Policy
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This Privacy Policy describes the personal data we collect, use, and otherwise process about you in
connection with your relationship with Aimer Tout as a customer or potential customer. It also explains
what your legal rights are in relation to your personal data and how you can exercise them. For example,
how you can request a copy of the personal data we hold about you.
Please take the time to read this Privacy Policy; it is an important document and is intended to assist you
in making informed decisions when using the Sites, Stores, and our Services. Please read it in
conjunction with our website's Terms of Use.
2. About Us
www.ittakesadream.com is owned and operated by Aimer Tout, ("It Takes A Dream", "we", "us", "our").
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3. How To Contact Us
If you have any questions about this Privacy Policy, or want to exercise any of your legal rights, you can contact us by:
• sending an email to enquire@ittakesadream.com
• calling us on +91 8072739956
4. Legal Basis For Using Your Personal Data
Data protection laws require us to have a lawful basis for processing your personal data. The following lawful bases are the ones which we commonly rely on:
Consent – We may use your consent to process your personal data in certain situations, for example, when you tick a box to receive marketing emails. If you have given your consent to our use of your personal data, you are entitled to withdraw this consent at any time.
Contractual obligations – In certain circumstances, we require your personal data to fulfil our contractual obligations. For example, when you make an online order for home delivery, we’ll collect your delivery details and pass them on to the relevant courier company to fulfil our responsibility to deliver your order.
Legal compliance – If there is a legal requirement to collect and process your personal data. For example, we may need to share your details with authorities investigating fraud or other criminal activities.
Legitimate interest – In some instances, we will process your personal information to pursue our legitimate interests in a way that would be reasonably expected for our business operations. We make sure we consider and balance any potential impact on you and your rights before we process your personal data for our legitimate interests. You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.
5. What Personal Data Do We Collect About You?
When you are shopping on or browsing our website, we love to add a personalised experience for all our customers. As part of this, we want to get the best idea of who our customers are by bringing together data we have about you. We may use the information we have compiled to offer you promotions, products and services that are most likely to be of interest.
5.1 Information that we collected directly from you:
The personal data we collect about you may include some or all the following:
• Title
• Full name
• Email address
• Delivery address(es)
• Billing address
• Date of birth
• Telephone number(s)
• Purchase history
• Other personal details which help us recommend items of interest (e.g. recommendations based on previous items bought)
• Wishlist
• Communications with Aimer Tout
• Payment details
• Information provided via cookies and similar technologies (in accordance with our Cookie Policy)
• Your feedback and product reviews for items.
5.2 It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
6. What Do We Use You Personal Data For?
6.1 Fulfilment of our Services
We collect and maintain personal data that you submit to us for the purposes of supplying Services (including goods that you have ordered) that you have requested from us via our Site. Aimer Tout is the Data Controller for this data and may collect and process your personal data whether you are interacting with us, on your own behalf or on behalf of any organisation that you represent. This information will also be used to maintain our user databases and to keep a record of how our Services are being used.
6.2 When you use our Site
Aimer Tout is the Data Controller for any personal data submitted to us during your use of our Site in the following ways:
6.3 When you register for, and access your Aimer Tout account
When you make a purchase on our Site, you will be offered the opportunity to use our Guest Checkout path or create an online account. When you register for an Aimer Tout online account, we will ask you to provide us with some personal details so we can activate your account.
We will use your personal data to process your application for an Aimer Tout online account. Once you are registered, we will process your email address and password to identify you when you log in to your account and access secure areas of our Site. We will also process your login information so we can administer your account and contact you about your account.
Your access to and use of our Site, including any secure member’s area, is always subject to our Terms of Use.
We may analyse the personal data provided to us including sharing this with third parties to help us understand our customers better.
6.4 When you link to social media sites
If you click on one of the social media links on our Site or otherwise interact with our social media accounts such as Instagram (including interacting with any ‘like’ or similar embedded features on our Site or social media accounts), we and the relevant social media platform may receive information relating to such interaction and may share your personal data in connection with this purpose.
6.5 In connection with Events, Surveys and other Promotions
From time to time, we may invite you to events, take part in surveys, prize draws or to enter competitions for example, for the launch of a new brand or other promotions. These may take place across our Sites, in our Stores and/or on our social media accounts. We may process your name and contact information (including email address, postal address, and telephone number, as applicable), social media handle (if relevant), payment details (if relevant), and any other information volunteered by you. We will communicate with you about such opportunities where you have specifically requested to receive information about them, or where we have another lawful basis for sending this information to you.
6.6 If you attend one of our events, we may use your personal data to record your attendance at the event and for related record-keeping purposes. Our promotions may be subject to separate terms and conditions which you may be required to accept as a condition of entry.
We may the information we collect via surveys, events and other promotions to help us improve the quality of service provided by our personnel and help us to plan future events. We may also use other feedback that you provide to us to monitor and improve the quality of our Site and our Services and to assist with the selection of future product and service lines and the training of our personnel. . You can also voluntarily provide feedback by contacting our Customer Service team. Please see “Customer services and general enquiries” for more information.
Occasionally, our Brand Partners may manage their own promotions and events from our Stores or Sites. The use and management of any personal data that you provide directly to our Brand Partners will be governed by their separate privacy policies.
6.7 To provide you with customer services and respond to general enquiries
Our Site features a “Contact Us” page which invites you to submit general enquiries about our Site and our Service by email or telephone. When you make an enquiry, we will collect and process your name, contact information (including email address, postal address, and/or telephone number) and any other personal data you volunteer that is relevant to your enquiry. We use this information to manage and respond to your enquiries and requests.
6.8 Orders placed over the telephone will involve personal data such as your name, billing and delivery address as well as payment details being collected. Please see the “Fulfilment of our Services” section above for further details.
6.9 To gain insights and analysis in order to improve our services
We analyse your contact details with other personal data that we observe about you from your interactions with our Site, our email and push communications and/or with our Services, such as the products and services you have purchased or viewed.
Where you have given your consent or where we have identified an alternative lawful basis for processing, we use cookies, log files and other technologies to collect personal data from the device and software that you use to access the Site. This includes the following:
• an IP address to monitor Site traffic and volume;
• a session ID to track usage statistics on our Site;
• information regarding your personal or professional interests, demographics, buying habits, experiences with our products and contact preferences.
Our Site contains cookies and web beacons. Please see our Cookie Policy for further information.
This information is used to create profiles and insights about our visitors’ browsing and shopping habits and the shopping habits of our other customers.
By using this information, we can measure the effectiveness of our content and how visitors use our Site and our Services. This allows us to learn what pages of our Sites are most attractive to our visitors, which parts of our Sites are the most interesting and what kind features and functionalities our visitors like to see.
We also use this information to help us with the selection of future product and service lines, websites design and to remember your preferences (such as brands that you shop and whether you shop online or instore).
We also use this information for marketing purposes (please see the “In connection with marketing activities” section below for further details).
6.10 In connection with marketing activities
To provide our customers with an excellent level of service, we may use your previous spending behaviours, selected marketing interests and other information we have collected about you to provide bespoke marketing communications personalised to you. Communications may include press releases and information on events and upcoming campaigns, as well as general information about It Takes A Dream, our Site and the Services we provide and the events and promotions we may offer from time to time. We may also provide you with personalised and non-personalised advertising on social media channels, including those operated by Meta and/or Google, where you are a registered user of such services. Google Audience Builder is used respectively subject to the privacy choices you have elected to make on such services. For further information, please review Google’s Privacy & Terms site
Where you are a registered user of any Meta platform such as Instagram, or of Google services, we will use your email address in an encrypted format to enable Meta and Google to find other registered users of their services that share similar interest to you based on an amalgamation of information that we observe about you from your interactions with us (see the Insight and Analysis section above for more details on the information collected and how it is collected) and the information Meta and/or Google hold about you. We may do this using tools such as Google Similar Audience. Such activity is subject to the privacy choices you have elected to make on such services.
During your interactions with us across our Site, we may collect information you directly provide to us and you may be given the opportunity to opt-in to receivingIt Takes A Dream marketing communications. Please see the “Insight and Analysis” section above for more details about the personal data collected and how it is collected. To ensure you are happy to receive marketing communications from us, we will periodically provide you with the opportunity to decline receiving any marketing communications from us, including when we first collect your contact details.
The easiest way to manage your communication preferences is by creating an account on our website linking to your email address and logging into the Preferences Centre. Alternatively, you can contact our Customer Services Team and request to unsubscribe to marketing communications or exercise your other legal rights. Please note, it can take up to 1 month for your new preferences or for an unsubscribe requests to be registered throughout all our systems and you may still receive communications from us during this period.
6.11 For business administration and legal compliance
We use your personal data for the following business administration and legal compliance purposes:
• to comply with our legal obligations;
• to enforce our legal rights;
• protect rights of third parties; and
• in connection with a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets.
We will share your personal data with the following categories of third parties:
· Credit card companies and other payment providers – to help us process payments and refunds. This may include Amex, Visa, Mastercard, PayPal, Google Pay, Paytm and others.
· Delivery and courier companies – to deliver products and process returns.
· Third party IT service providers – to provide and help us run, manage and backup our internal IT systems, and provide applications/functionality. Such third parties may include, for example, providers of information technology, cloud-based software as a service providers, identity management, website hosting and management, data analysis, data back-up, security and storage services.
· Customer insight analytics providers- in order for us to improve our services
· Specialist suppliers who assist us in managing our marketing database and media buying agencies – these providers may send out our email marketing communications, membership-related communications, and assist us with the delivery of online personalised advertising campaigns or social media re-marketing campaigns. These suppliers may include but are not limited to:
• Google
• Instagram (Meta)
• X – Previously known as Twitter
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7. Who Do We Share Your Data With?
We will share your personal data with the following categories of third parties:
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Credit card companies and other payment providers – to help us process payments and refunds. This may include PayPal, American Express, Visa, Google Pay and others.
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Delivery and courier companies, International Postal Services – to deliver products and process returns.· Customer insight analytics providers- in order for us to improve our services
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Specialist suppliers who assist us in managing our marketing database and media buying agencies – these providers send out our email marketing communications, membership-related communications, and assist us with the delivery of online personalised advertising campaigns or social media remarketing campaigns. These suppliers include but are not limited to:
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Google
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Microsoft/Bing
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Facebook (Meta)
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Instagram (Meta)
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LinkedIn
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X – Previously known as Twitter
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8. Our Use Of Cookies And Similar Technologies
We use cookies and similar technologies on our Site and in our emails that may collect your personal data to enhance and personalise your online experience. Cookies are text files that gather small amounts of information, which your device stores when you visit a website or use an app. Some cookies are essential and required for the operation of the website, including retaining items in your online shopping bag, recognising that you are signed in to your “My ITAD account”, establishing the relevant settings for your session.
Other cookies and technologies such as pixel tags and JavaScript may be used for analytic purposes to help us understand more about your visit to our site, such as how regularly you visit the site and how long you spend on it. This helps us to improve, maintain and understand our site visitors’ journeys. Where applicable, some of this information may be shared with our third parties, such as Meta and Google to give them an insight into website visitor information. You can opt out of third-party use of your personal data as set out in our Cookie Policy and/or through the relevant platforms, such as Meta and Google.
Analytical cookies also determine opportunities where you may be invited to join our email marketing communications. This technology allows us to acknowledge if you’re a returning visitor and if you’ve already subscribed to receiving marketing emails. Our aim is to provide a personalised and smooth operating experience for our customers and therefore we combine the details of our relationship with you, including guest checkout service details in our records, device identification information that may be linked through your REWARDS account and other information retained online about you.
We use cookies and similar technologies in our emails to you, to help us understand how you interact with our emails and to help us improve our future email communications. Our Cookie Policy provides more detailed information about the use of cookies and how you can manage them.
9. Third Party Links And Services On Our Sites
Our Sites contain links to third party websites and services, for example our website may invite you to connect with us on social media platforms such as X (previously Twitter) or Instagram. Please be aware that when you click on a link to go from our Site to another website, or you request a service from a third-party, this Privacy Policy will no longer apply. It Takes A Dream does not monitor, control, or endorse the privacy practices of any third parties. We encourage you to become familiar with the privacy practices of every website you visit and app you use.
This Privacy Policy applies solely to personal data collected by us through our Sites, the supply of our Services and/or in connection with our business operations and does not apply to any third-party websites and third-party service providers.
10. How Long We Keep Your Personal Data For
We only keep your data for as long as is necessary to fulfil the purpose for which it was collected, to comply with any legal, regulatory, or reporting obligation, to prevent fraud or to resolve disputes.
We have a company retention policy in place which specifies how long we will retain your personal data for. We actively review the personal data we hold and delete it securely, or in some cases anonymise it, when there is no longer a legal, business or customer need for it to be retained.
If you have opted out of receiving marketing communications from us, we will need to retain certain personal data on a suppression list indefinitely so that we know not to send you further marketing communications in the future.
11. Personal Data Relating To Children
Our products and services are aimed at customers who are ages 18 or over. If you are a minor i.e. under the age of 18 years, you may use the Platform or access content on the Platform only under the supervision and prior consent/ permission of a parent or legal guardian. We do not knowingly collect personal data from children under the age of 16, and we encourage all parents and legal guardians to supervise children’s use of the internet and when visiting our Site.
12. Your Legal Rights
We are committed to ensuring you remain in control over the personal data we hold about you and that you know what your legal rights are. Under data protection laws, you have the following rights:
• Access to your personal data
This is also known as a subject access request, whereby you have the right to request a copy of the personal data we hold about you. Please note, certain information may be excluded from your request as we also have an obligation to protect other individuals’ personal data, and we may need to withhold information for legal or business purposes. Please note, we may use third parties to assist us with this request.
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• To edit and update your personal data
You have the right to request that your personal data is rectified if it is inaccurate, outdated, or incomplete.
• To have your personal data erased
You have the right to request that your personal data is erased. However, this is not an absolute right and only applies in certain circumstances. For example. The law may require us to keep some types of personal data for a specific period. We will review such requests on a case-by-case basis.
• To restrict the processing of your personal data
You have the right to request the restriction or suppression of your personal data. However, this is not an absolute right and only applies in certain circumstances. When processing is restricted, we will continue to store your personal data, but we will not use it.
• To object to your personal data being used
You have the right to ask us to stop using your personal data at any time. We will stop this processing if:
- we are relying on our own or someone else’s legitimate interests to process your personal data and we cannot demonstrate compelling legal grounds to continue processing; or
- we are processing your personal data for the purposes of direct marketing.
• To withdraw consent
If we rely on your consent as our legal basis for processing your personal data, you have the right to withdraw that consent at any time.
Exercising these rights:
You may exercise your rights at any time by contacting us by email at enquire@ittakesadream.com.
13. Changes To This Policy
We regularly review this privacy Policy to ensure that we are always transparent about the ways in which we use your personal data, and that it accurately reflects our business practices, applicable laws and regulations.
The most up to date Privacy Policy will always be available on our website to ensure that you are always aware of how we use your personal data.